Just Add Water

Welcome to Just Add Water - Scottish Swimming’s exciting programme for getting more people involved in swimming for health, fitness and fun.

Just Add Water aims to increase participation in swimming and aquatic activity. The programme celebrates the inclusive nature of our sport, reaching out to people of all ages and ability.

Just Add Water works in partnership with pool providers to:

Increase income through new customer participation
Prevent loss of income through improved retention of customers
Evolve pool programmes so that they are even more fresh, fun and vibrant
Contribute to the national government ambitions for a healthier nation

Projects

We currently have 3 key initiatives in the Just Add Water brand. Each initiative is designed to support pool providers as they target different groups. However, they share the same goal of educating and encouraging all ages and abilities to become and remain involved in quality swimming and aquatic programmes.

Campaigns

We currently have a national campaign associated with the Just Add Water brand. The campaign vision is to raise the profile of swimming across Scotland, culminating in the highest profile and largest mass participation swimming challenge in the world.