Just Add Water aims to increase participation in swimming and aquatic activity. The programme celebrates the inclusive nature of our sport, reaching out to people of all ages and ability.
Just Add Water works in partnership with pool providers to:
- Increase income through new customer participation
- Prevent loss of income through improved retention of customers
- Evolve pool programmes so that they are even more fresh, fun and vibrant
- Contribute to the national government ambitions for a healthier nation