Many people get confused over the difference between brand and brand identity. The brand of your club is the way people feel about it. It creates an emotional connection with people and embodies the values that your club holds and instils. A good way to think about it is that the brand is the heart of your club. Brand identity is the face of your club.

Brand identity is the logo, the signs, the straplines, the images and the tone of voice that you adopt in communications. Section 2 of the Club Marketing Toolkit will help you develop a brand identity with advice on logo design, straplines and promoting your identity so it becomes more visible. 

If you need further support in this area please email