The digital age is well and truly upon us. For clubs this can mean significant savings if you no longer have to print every document, nor create leaflets and expensive letterheads. Most marketing activities can be done digitally at a fraction of the cost and much more quickly.

So what is a digital footprint? Your digital footprint is your online presence. Think of it as your online brochure, a snapshot of what you do and somewhere you want people to go to find out about your club. It might be a website, a Facebook page, a blog or a video on YouTube. Whatever medium you choose, we have some guidance in Section 3 of the Club Marketing Toolkit on how best to create it. When developing a website or any form of digital communications make sure you comply with the Scottish Swimming Wellbeing & Protection Policy.

If you need further support in this area please email