Marketing or promoting your club can help to recruit and retain members, secure sponsorship and raise the profile of your organisation within the community.

Clubs offer vast benefits to the community, from participation to excellent athlete development and opportunities for teachers, volunteers and coaches. Marketing just gives you a chance to summarise and shout about the good work you are doing with an aim to gain members, funding or awards.

Scottish Swimming’s club accreditation scheme – SwiMark, encourages good governance within clubs and ensures basic policies and procedures are in place before focusing on the marketing, however the two go hand in hand and if you have volunteers with experience or interest in the field of marketing, this can help you to get started. If you don’t have the resource internally Section 1 of the Club Marketing Toolkit will point you in the right direction and offers some general advice.

If you need further support relating to the promotion of your club please contact