PR

Achieving regular and good publicity for your club puts your organisation to the front of people’s minds which is essential for attracting new members, volunteers and sponsors. The best way to achieve publicity is to reach out to all media. While a third of people get their news from social media channels nowadays, over a third still get their news from local newspapers. Radio, TV and digital media all play a part so once you have a story, release it in as many ways as you can.

Getting busy journalists and reporters to pay attention to your story can be a daunting task especially if you feel you do not have much to say. By doing the majority of the work for the media, you are much more likely to get your press release published but first you need to find your story. Section 4 of the Club Marketing Toolkit will help you find a relevant story, write a media call and write a press release to attract publicity for your club.

If you need further support in this area please email marketing@scottishswimming.com