Social media is a phrase used to describe programmes and platforms that enable people to connect and engage with each other in online communities. An increasing number of clubs are using social media as a marketing tool to raise their club profile because it is free, fast and accessible. More than 80% of today’s internet users own a smart phone and social media in the form of Applications or Apps works well on mobile.

When used safely, social media can be a highly effective means of communication but clubs need to adhere to the Scottish Swimming Wellbeing & Protection Policy to promote safe use. By 2021 it is estimated that there will be over 3 billion social media users around the globe – there are already over 2.77 billion. Love it or hate it, social media is here to stay and Section 5 of the Club Marketing Toolkit will show your club how to embrace it to promote your club in a positive and safe way.

If you need further support in this area please email