Social media is a phrase used to describe programmes and platforms that enable people to connect and engage with each other in online communities. An increasing number of clubs are using social media as a marketing tool to raise their club profile because it is free, fast and accessible. More than 80% of today’s internet users own a smart phone and social media in the form of Applications or Apps works well on mobile.

When used safely, social media can be a highly effective means of communication but clubs need to adhere to the Scottish Swimming Child Protection Policy and Procedures to promote safe use. According to estimates in January 2017, the number of worldwide social media users has reached 1.96 billion and is expected to grow to some 2.5 billion by 2018. Love it or hate it, social media is here to stay and Section 5 of the Club Marketing Toolkit will show your club how to embrace it to promote your club in a positive and safe way.

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