Templates The templates available as downloads in this section will help you to plan and create useful documents for your club. While some templates focus on pulling together a plan to promote your club to the right people, others give examples of press releases or media calls. We plan to add more templates that will be useful for clubs throughout the year. If you have any issues downloading these or need support completing them please contact marketing@scottishswimming.com Marketing Toolkit and Appendices Club Marketing Toolkit March 2017 SETTING MARKETING OBJECTIVES TEMPLATE SETTING MARKETING OBJECTIVES TEMPLATE (1) SPONSORSHIP PROSPECTS AND STATUS TEMPLATE SPONSORSHIP PROSPECTS AND STATUS TEMPLATE (1) SWOT ANALYSIS TEMPLATE SWOT ANALYSIS TEMPLATE (1) UNDERSTANDING YOUR AUDIENCE TEMPLATE UNDERSTANDING YOUR AUDIENCE TEMPLATE (1) WEBSITE DEVELOPMENT TEMPLATE WEBSITE DEVELOPMENT TEMPLATE (1)