Sunday, June 15, 2014

Scottish Swimming seek Agency to develop new Corporate Plan and Identity

As the national governing body for swimming in Scotland, Scottish Swimming represents our clubs, swim schools, aquatic disciplines and thousands of talented and committed volunteers across the entire swimmer pathway from development and participation through to performance.

Our vision is to ensure that 'everyone can swim'. This strapline along with Scottish Swimming's was created back in 2005 and we feel this the right time to consider a change, a new corporate identity, which in turn will lead us to developing a full set of branding guidelines. 

The new corporate identity needs to represent all areas of the business, appealing to a wide audience. It should strengthen our brand position and our status as one of Scotland’s leading sports governing bodies. It should also showcase the organisation as a more customer-facing brand.

This would also lead into the design of the Scottish Swimming Corporate Plan. This is a top level, strategic document, which not only supports our funding application to sportscotland, but also highlights our vision and targets for the next six years as an organisation. While the document is available to those who wish to read through it, its main audience is sportscotland and both current and potential corporate partners.

Key Milestones

  • Proposals accepted until Friday 20 June 5pm 
  • Opportunity for initial meeting with Senior Management Team on 3 July 
  • Corporate Plan concept and first draft by mid-September 
  • Final draft to go to board and sportscotland by end of September 
  • Full document to sign off in January following final recommendations by sportscotland and board and incorporating new logo design
  • Logo and corporate design finished and launched in February 2015 in time for AGM (28 Feb) 

Please refer to the full Corporate Identity Brief here

Proposals should sent to before 5pm on 20 June 2014.