Tuesday, July 05, 2016

Prepare for an ocean of fun with the ASA, Disney and Change4Life

The sessions provide an hour of in-water fun for the whole family as they dive like Dory, splash like sea lions, and hide like Hank in a series of activities based on core swimming skills and Finding Dory story telling.

This summer, the ASA is working with Disney and Change4Life on a swimming campaign to encourage children to ‘just keep moving’ with the launch of family swim sessions inspired by Finding Dory, and a range of brand new 10 Minute Shake Ups.

This is the third year that Disney has worked with Change4Life to use their beloved characters to inspire families to be more physically active, but it’s the first time they have focused on the nation’s favourite sport, swimming.

The interactive Finding Dory inspired family swim sessions have been co-created by the ASA and Disney. Taking place at hundreds of pools across the UK from 22 July to 4 September, the sessions provide an hour of in-water fun for the whole family as they dive like Dory, splash like sea lions, and hide like Hank in a series of activities based on core swimming skills and Finding Dory story telling.


Speaking about the swim sessions and the ASA’s partnership with Disney and Change4Life, ASA Chief Executive, Adam Paker, said: “Swimming is one of those brilliant activities that you can enjoy at any age, making it fantastic for families.

“We wanted to make the Finding Dory inspired swim sessions as fun as possible, creating a range of activities that use key swimming skills supported with the excitement of storytelling – reminding children that swimming isn’t just about learning to swim lengths, it’s about having fun.

“We hope that families will join in these sessions and take away new ideas that they can continue to do any time they go swimming.”

To find out more about this exciting partnership and how the ASA is working with Disney and Change4Life, take a look at the news pages of our website.

To view the campaign website visit www.disney.co.uk/justkeepmoving and to join in the conversation use #JustKeepMoving

For more information please email findingdory@swimming.org

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